About ePool
ePool is a small, independent editorial team explaining how UK betting sites work, so readers can judge them for themselves.
Why this site exists
Most websites about betting sites earn money by sending readers to bookmakers. That creates an obvious conflict: the operator paying the most tends to appear at the top. We started ePool to publish the opposite kind of resource, one that explains the criteria that matter and leaves the choice to you.
Our editorial standards
| Principle | What it means in practice |
|---|---|
| No rankings | We do not publish league tables or score operators against each other |
| No affiliate links | We receive nothing when you open an account anywhere |
| Regulation first | Guides are checked against current Gambling Commission rules |
| Safer gambling on every page | Support details appear site-wide, not tucked away |
| Dated updates | Every page shows when it was last reviewed |
We are funded by our editors and occasional reader contributions. We do not accept sponsored content, advertising from gambling operators or gifts from the industry.
Meet the team
Harriet Pembury
Harriet spent nine years compiling racing and football prices before moving into editorial work. She writes about odds, margins and market depth, and built the assessment framework ePool uses to explain what separates a well-run bookmaker from a poorly run one.
Tobias Kerrigan
Tobias worked in fintech operations on payment reconciliation and fraud controls. At ePool he tests deposit and withdrawal flows, verification journeys and betting apps, and writes up exactly where friction and delays tend to appear.
Nadia Okafor-Reid
Nadia has a background in consumer protection policy and follows Gambling Commission rule changes closely. She covers promotions rules, complaints routes and the safer gambling tools every UK licensed operator must offer.
Contact and corrections
If you spot an error or a rule change we have missed, email [email protected]. We aim to review corrections within five working days and note significant changes on the affected page. We cannot help with disputes against individual operators; for those, see the complaints section of our betting sites guide.